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Every page needs a unique title and description. Run a program like Screaming Frog over your site to make sure every page has a unique title and a unique meta description.Įdit those pages that have either a duplicate title or the same meta description as another page on your site. Check Meta Descriptions, Page Titles, and Alt-Tags

Sooner or later, Google will self-correct, but you want to leave the 301s in place for other sites that have linked to you through that old backlink. These redirects send the old search result to the appropriate page on the new site.

Use a 301 redirect for these, as these are permanent redirects. Use a redirect plugin on your site to redirect all the old URLs which are currently 404 to the URL on the new site that most. Remember, think like an end user and their user intent. Place the URL on the new site that most corresponds to that broken link with a one that works on the new site in column B next to the broken link. See if the result takes you to a 404 page (meaning that is not the corresponding URL on your new site.) Cut and paste any URLs that 404 (aka lead to nowhere on the new site) into a spreadsheet. We need to change that so users can get where they are going until the search engines fully index your new site.Ĭlick each link on the search results page of site. There is a 99% chance it is still holding onto the old site in terms of how it is indexed, because it takes a while for Google bots to crawl the new website. When the search results appear, this is how Google indexes (how it currently presents) your site. Typically, image compression is the easiest of these to perform. Perform the optimizations, where possible, to speed up your site. We’ve seen sites sit for months with this clicked, meaning they don’t get indexed, meaning they don’t show up in search, meaning their traffic dries up.Ī fast loading site is crucial to indexing and search engine results. Make sure the Discourage search engines from indexing this site is NOT checked. If the site is built in WordPress, in your dashboard go to Settings/Reading. Here Are the Things to do Immediately After Your Website Launches 01. We’ll assume your site was fully keyword researched and siloed before launch.